Ross,
do
you
ever
think
about
who’s
really
behind
every
transaction?
No
matter
how
big
the
order
or
how
slick
the
tech,
commerce
always
comes
down
to
people.
A
single
lipstick
or
a
thousand-bag
wholesale
deal—it’s
all
driven
by
individuals,
each
in
a
different
frame
of
mind.
Whether
they’re
buying
for
themselves,
their
boss,
a
client,
or
a
stranger,
human
emotion
drives
every
decision.
From
the
maker
to
the
marketer,
the
picker
with
a
limp
to
the
Gen
Alpha
kid
unboxing
your
product
on
YouTube—it’s
people
all
the
way
down.
That’s
why
understanding
who
you’re
selling
to—and
why—is
just
as
important
as
what
you’re
selling.
I’ve
written
a
short
piece
on
how
to
launch
your
D2C
store
with
this
in
mind.
It
covers
how
to
drive
awareness,
spark
conversions,
and
turn
your
wholesale
customers
into
allies
instead
of
obstacles.
Ross
Allchorn SCF
Founder,
chief
cook
&
bottle
washer
Maybe
a
friend
sent
you
this
email
or
you
somehow
came
across
it
on
the
web.
If
you
would
like
to
be
part
of
our
"inner
circle"
of
e-commerce
professionals,
please
do
consider
subscribing.
